Product advisory and studio, London

Triple Pepper. A product advisory and build studio in London: advice that carries through strategy, design and build, from idea to adoption.

Advice that carries
through design and build.

We do product well.
Forging new frontiers.

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Triple Pepper takes promising ideas, pushes them into new territory, and turns them into experiences built for people to love.

The studio

Triple Pepper advises first and builds second: the senior hand that tells you what is worth building is the same hand that designs and ships it, with no handoff loss and a trusted network to scale into a team when the work calls for it. The rarest skill on an AI product is knowing what it must not do, and that restraint is what makes the work trustworthy. Behind the studio sit 50+ shipped products, £118M in funding rounds supported, and work used in over 60 countries.

Juan Coleman, founder of Triple Pepper

The founder

Led by Juan Coleman. Twenty years designing products where getting it wrong has consequences: energy trading at Pexapark, surgical AR at Proximie, connected hardware at Blueair through to its acquisition by Unilever. Regulated, technical, physical. Design that holds up in an operating theatre holds up anywhere. More about Juan

Advice
first

Advisory, the front door

A build studio whose advisers will tell you not to build.

Triple Pepper earns its living building products, which is exactly why our advice is worth having: when we say the answer is to stop building, we are arguing against our own invoice. Weak adoption has many possible causes and a redesign is only one of them, so we start from the evidence (your customers, your numbers, your constraints) before anyone opens a design file. Honesty can sting. It is still cheaper than three months of building the wrong thing.

No 80-slide methodology deck. You get decisions with named owners, numbers and review dates, and a retainer is never the automatic conclusion.

Product and growth review

A focused look at your product, your customer evidence and your priorities. We name the obstacles that matter, the assumptions worth testing and the decisions to make next.

Ongoing advisory

A standing sounding board for founders and leadership teams: product direction, customer needs, investment priorities, team capability. Every session ends in decisions and actions.

Fractional product leadership

Senior product leadership inside your team, part-time: aligning people, shaping priorities and establishing how product decisions get made. Delivery is agreed separately.

And when the evidence says build, nobody gets handed off. The people who gave the advice carry the work straight into strategy, design and build below, with nothing lost in a re-brief. Advisory at Triple Pepper is led by Juan Coleman: twenty years across regulated, technical and physical products.

What we
do

The engine behind the advice
Strategy
Product and AI strategy, discovery and vision. The thinking that decides what to build, why it wins, and what to leave out. Workshops, roadmaps and AI readiness.
DiscoveryVisionAI readinessRoadmaps
Product strategy
Design
UX and product design, brand and identity, prototyping, and design systems built to scale well past the first release. The craft that makes a product believed and used.
UXBrandSystemsMotion
Product design
Build
Engineering and delivery. Next.js, React, mobile and APIs, shipped and measured after launch. AI workflow automation and agentic systems, with judgement on every call.
Next.jsReactAPIsAI workflows
Build
Delivery

The
work

MuksuMenot: find what childhood could be Case study

MuksuMenot

A privacy-first planner for family life. Every club, camp and course for ages 3 to 18, matched to your child. Helsinki · Espoo · Vantaa. Quiet go-live, autumn 2026.

The Wildlife Spotter game running on a phone Shipped & live

Wildlife Spotter

A phone game that turns a walk in a public garden into an ecological record. Crowd-sourced species data, gathered by the people walking past. mycenaegardens.uk/spotter

Shaping Up: friendly local walks and runs Coming soon

Shaping Up

Friendly local walks & runs near you, and people nearby to join. No shame, no streaks, no pressure.

Fiskardo Properties: houses, villas and land in Kefalonia, with the live listings map Case study

Fiskardo Properties

A family estate agency in Kefalonia, replatformed. Zero-backend site, custom admin, AI in the workflow, run day to day by one non-technical owner. Live.

Pyragrapher, a wildfire early-warning map for southern Europe Alpha

Pyragrapher

Spot wildfires and get early-warning signals across southern Europe, from satellite fire detections and weather patterns.

The Mycenae Gardens website home page Shipped & live

Mycenae Gardens

Six centuries of history, a volunteer committee, and a website built to be handed over. Given free, from inside the committee. mycenaegardens.uk

How we work

Stage 1 Discover

Every product starts with people. Research, listening and a sharp definition of the real problem. We decide what winning looks like before anything gets built.

Stage 2 Prototype

We work fast and iterate hard. Dozens of passes, tight selects, controlled craft. Volume in service of one deliberate, considered product.

Stage 3 Test

Into real hands early. We watch people use the thing, not talk about it, and keep what survives contact. Opinions are cheap; behaviour is evidence.

Stage 4 Ship

Build and launch. The last ten percent is where the studio earns its name, and nothing ships on a default.

Stage 5 Analyse

Launch is the start of the data, not the end of the work. We measure what people actually do in the wild and let the numbers argue with our assumptions.

Stage 6 Adjust

Then we act on it. Sharpen what works, cut what does not, go again. Products are grown, not finished.

Advice that carries through design and build

Let's build
a better world